Lulu: The Software That Can Help Women Prepare Smarter Dating Decisions

TL;DR: If you have ever desired you could examine the people you date, or even the guys you-know-who will make great dates, as if you examine restaurants, next Lulu is going to make your goals be realized. Because the first-ever software for women, Lulu is actually using lead-in this market, assisting females create smarter matchmaking choices and guys come to be better daters.

From Amazon to Yelp, we’re in a global in which everyone loves to examine circumstances. Everybody are unable to hold off to generally share their view regarding their newest food or the finally apartment they lived in, but what about the most recent guy they proceeded a night out together with?

Really Lulu is the perfect retailer for performing that.

Cofounded in 2013 by Alexandra Chong and Alison Schwartz, Lulu is actually a private social media that offers ladies the ability to speed the guys they date, suggest date-worthy dudes and share personal experiences with an incredible number of some other like-minded ladies.

It really is like talking to your absolute best friend

Chong and Schwartz had gotten the idea for Lulu after Chong had a memorable all-girls brunch knowledge. From exchanging stories about professions to valentine’s strategies, she hoped she could bottle that feeling of camaraderie and put it to good utilize.

In 2013, that eyesight became a real possibility as Lulu, an area where ladies can seem to be safe when talking about their love everyday lives.

Director of advertising Deborah Singer mentioned this has been a long time coming for a software in this way in the industry, especially with tips being very popular various other facets of life.

“ladies these days get guidelines about everything in their physical lives… and yet do not get recommendations for some thing as essential as relationships and times,” she said. “We believe that’s a really essential place for females getting well informed and just have details [about] to actually create wiser decisions on their own.”

Whether it’s rating males they have eliminated on with, suggesting top-quality men to many other people or creating buddy associations, Lulu made a serious impact.

“In my opinion we are delivering another info coating towards the online dating room,” Singer mentioned. “Dating is one thing that does not have that information covering, and we also see our selves as bringing more info to that particular sector.”

Lulu sticks out from other applications because Chong and Schwartz, including everybody else about group, let their particular personalities shine through, providing off that feeling of speaking with a really good girlfriend.

Relating to Singer, Lulu is specially preferred among university women, who are in another matchmaking ecosystem and are generally looking for female buddies to visit for referrals concerning the guys they are fulfilling on university.

Lulu in addition sets the confidentiality and protection of the people first. The app utilizes Facebook to confirm gender, age (not one person under 17 is allowed to join) and friends sectors.

But do not believe males are not allowed within this girls club

In May, Lulu allowed men to start out utilising the application as long as they happened to be into getting reviewed.

Male people is able to see their own overall score and which hashtags women are utilizing to spell it out all of them, like “#AlwaysHappy” or “#WearsEdHardy.”

Nevertheless they also can access data that displays exactly how women rank them on attributes particularly laughter, kissing skills and.

Lulu’s article team even offers dudes skilled posts offering matchmaking advice for the certain areas needed enhancement in.

Ladies may also ask the men their own views on a variety of topics, such as anal intercourse or producing a consignment.

Yet above one million males have joined, with a typical overview becoming a seven, several actually check out the software three times daily.

“We saw there was a genuine food cravings from men to type enjoy analytics with what females were stating about them,” Singer said. “All of our aim will be really assist dudes boost. Like everyone else would make use of Google Analytics in your website to enhance it, that is types of Google Analytics for guys.”

Producing a secure, good atmosphere for all

Unlike sites like Yelp or TripAdvisor, Lulu will not enable ladies to write available commentary inside their product reviews.

Ladies are given multiple-choice possibilities whenever examining the men as well as other ladies can agree or disagree together with the review, which Singer stated promotes an optimistic atmosphere but in addition helps to keep the reviews from becoming unnecessarily mean.

“We’re rating men and women – we are rating guys. We know this particular is actually a sensitive and painful and provocative thing to be carrying out, and we wish to accomplish it in a thoughtful method as well as in a constructive way,” she mentioned. “We heard from the start from ladies they failed to wish to be an integral part of something mean, so we made the decision this structure would keep that atmosphere.”

Lulu will use that exact same style later on whenever increasing to other common verticals like charm, vacation or company.

“We would like to check-out a spot in which ladies are visiting Lulu and it is particular their own primary place to go for acquiring details off their ladies,” Singer stated. “we are truly concentrated on the merchandise and continuing to construct approaches to assist ladies share even more to get recommendations.”

When you’re prepared to release your girl talk, down load Lulu (free of charge!) in application shop or Bing Gamble.